Your best customers are your existing customers. How do you keep existing customers? Keep in touch with them and remind them what you offer and why they liked you enough to hire you in the first place. If they don’t need more work themselves, you can easily offer them incentives to refer you to other people.
Sending updates to scores of people from your personal email is a bad idea. If one person becomes tired of them and hits “Mark as Spam” in their inbox, you could be crippled from sending critical email to anyone! Using an email marketing services such as Constant Contact or MailChimp is critical. SiteInSight can set up your email template to match your branding, train you and turn you loose, or we can generate the emails for you on a regular basis.
We can also set up an email campaign that will gather all your new blog posts for the week or month and automatically create your email newsletter from them, without you having to lift a finger!